Hold on, little girl…

This one might ramble a bit, because it’s been a while and I’m feeling rambly. I have a 5-year-old niece; let’s call her C. She’s an incredible child (how could she not be, coming from such excellent stock?). Smart as can be, curious, a champion reader (again, natch, given her family), long-legged, prone to shrieking,Continue reading “Hold on, little girl…”

Mobs can be powerful…for good

In marketing, the power of the “mob” is pretty huge; if a product or service becomes embraced by “the masses”, marketers look really, really smart and people makes lots of money.  Politicians are elected because of mobs, and millions of dollars are spent by mobs on things like sports and concerts every day. Mobs areContinue reading “Mobs can be powerful…for good”