Dear Arts Marketers…let’s stop counting occasionally

I’m an arts marketer. This means, among many other things, that I count things. Many things. Everything from website hits to YouTube views to people in the audience to number of times someone asks me “hey, have you ever thought of [insert marketing idea I’ve most definitely thought of]?”. My job is to somehow quantifyContinue reading “Dear Arts Marketers…let’s stop counting occasionally”

Trust your instincts…and call your parents

About 5 and 1/2 years ago, I began to lose faith in my gut.┬áThe metaphorical gut, you know, the one that is supposed to tell you what’s right, wrong, fishy, dangerous, or perfect. It had always served me well in my professional life (personal, well, that’s for another blog post). My instincts, combined with myContinue reading “Trust your instincts…and call your parents”

6 tips for working with marketing people

This post is for all of y’all out there who have the dubious distinction of working with marketing people. That is most of you, I realize, so listen up. We marketing folks are strange. We somehow thought it would be fun to make a living at trying to convince over-stimulated and under-paid humans to doContinue reading “6 tips for working with marketing people”